the windsurfing fashion label

Welcome to Jibe Wear.

We stand for windsurfing and want to represent our lifestyle in everyday life.
Just like you.

We practice the most beautiful sport in the world and we want to feel it not only on the beach and on the water. We want to wear something in the city, at work or on vacation, where we know what it stands for. We want to see each other and know right away what connects us.

Just another fashion label, although there are already more than enough? No!

We have a vision. We don't just stand for cool clothes, we represent our sport. We represent windsurfing.

For some time now, there has been a downward trend - whether it's in terms of boards and sails sold or the number of active windsurfers. Not without reason. All of us together have lost the access to the everyday. Where do you see some windsurfing lifestyle in everyday life? Sure, surfing, snowboarding, that's all cool too, but don't we have our own identity? And isn't that exactly what we are missing so much?

Our Story

How it all began...

Three windsurfers who have nothing better to do than to start a fashion label. For windsurfers. Sounds funny and it is. 

At least the founding story is quite normal...sometimes.... 

In the beginning of 2018, Mario aka Surferzyzz got the idea to produce his own windsurf merchandise when he started on YouTube. When he found out after a first research that there was no fashion for windsurfers at all, apart from a few simply designed spreadshirt clothes, the next idea was born. Windsurf merchandise was not enough, it should become a real label. 

Jibe Wear... or? No, not quite yet! Originally the label should be called 'Windsurfers Choice`. Fortunately, this very "creative" name has not made it into the public... 

After further research, first design drafts (very bad) and a provisional business plan, Mario quickly realized that you don't start a label just like that and certainly not alone. 

So the contact list was scoured, looking for a person who brought both experience as a windsurfer, skills in accounting and co, and potential as an entrepreneur. There was not much choice: Mario's longtime childhood friend Christopher was informed via voice message about the idea to start a fashion label. 

Less than 2 weeks later Christopher drove to Northern Germany to start working with Mario. The chemistry was right, the ideas became more and more megalomaniacal and after two days of intensive planning (hare-brained exchange of ideas) both were sure: "Windsurfers Choice" will be gigantic! 

Another 2 months later, of course, nothing at all was gigantic. There came the sober realization that simply the competence in designing clothes was missing. Mario remembered a YouTube viewer who had written to him some time ago that he was a windsurfing designer who would like to support the sport more. 

This windsurfing designer is called Anton and was contacted just as spontaneously as Christopher a few months earlier. As luck would have it, Anton already had first ideas for shirts ready and so the team was complete. 

By the way, Anton was the one who kindly explained to Mario and Christopher that "Windsurfers Choice" can in no way become the name of a fashion label. The exact wording was: "that sounds really cheap". 

A little later Mario (fortunately) got the idea to call the label Jibe Wear . Everyone was on board, even Anton, who was (and still is) quite critical about names and designs. 

From now on everything should go very fast - Anton conjured up our logo, Christopher took care of the official foundation and Mario planned all the individual parts together to a vision. A label by windsurfers, for everyone who wants to wear the lifestyle. Windsurfing should find its way back into everyday life. 

After first meetings with producers, endless hurdles overcome, ups and downs, the first collection arrived with over 3 months delay in December 2019 at Mario and Christopher in Leipzig. Not perfect, but so good that we couldn't believe it ourselves. (here we change times the narrator perspective). That the hoody would be sold out after a few months, was clear to us directly. 

When we officially celebrated our release, it was finally done. Jibe Wear was born. Our own label. The first orders came in and at the latest when we received the first pictures of happy customers in our clothes, we knew that we were far from reaching our goal. 

The year 2020, as we all know, should start extremely turbulent. Nevertheless, the success did not fail and after countless more hours of frustration, happiness and work, it was time for the second collection: the Spread The Jibe drop. Out now. 

This story continues to be written every year. If you always want to be part of it, you can follow us on Instagram @jibe.wear.